When I teach people how to write radio commercials, as a radio advertising expert here is what I tell them about radio commercial writing.
SELL THE RESULTS, NOT THE PRODUCT.
I don’t care if Ed’s Toothpaste has been judged the World’s Greatest Toothpaste. I want to know if they can keep my breath fresh, my teeth healthy, [...]
Almost everyone will have been in the situation where they have had something that needs to be sent as quickly as possible. You may have sold something on eBay where the person who bought it has asked for express delivery or something important may have slipped your mind and you need to get it sent [...]
HD – Monarch Airlines A320 Landing At Birmingham Airport
A fantastic new campaign aims to raise consumer awareness of the Emirates airlines twice daily service from Birmingham international airport, in the UK, to various exotic destinations has been widely praised by airport users.
The Emirates airlines service operates to destinations in Africa, Australia, China, tghe Far [...]
Over the last decade, our world has in a very short space of time become more and more technical. In 2009, TV signals finally stopped analog signal transmissions to go fully digital. With advancements in technology, digital cameras have saturated the market, giving consumers a huge number of choices in features and fast, handy ways [...]